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About us

Who we are

WHO WE ARE

At Yakima Branding (aka YB Marketing), we are more than a marketing agency—we are your dedicated partner in business growth and brand success. Our team of marketing professionals combines creativity with strategy to deliver solutions that elevate your brand, strengthen your message, and drive measurable results.

Our founder, Kevin Dean, started WSI Net Advantage in 2003, specializing as an early expert in SEO and online advertising.

In 2020, Kevin acquired Yakima Branding to expand our client base and extend services across the West Coast and beyond. Since then, we’ve continued to grow as trusted partners for businesses seeking clarity in branding and excellence in marketing execution.

With more than 20 years of experience, we’ve helped hundreds of businesses sharpen their brand identity and messaging, ensuring they stand out in competitive markets. From there, we provide the tools and expertise needed to fuel growth:

Organic & AI-powered SEO strategies that increase visibility and long-term search performance using state-of-the-art strategies and best practices.

Google Ads management designed to maximize ROI and capture the right audience at the right time, converting into leads for our customers.

Social media management and advertising that builds engagement, trust, and measurable results.

Custom website development that blends design, function, and storytelling for a seamless digital presence.

What truly sets us apart is our commitment to exceptional customer service. We respond quickly—within four business hours—and provide thoughtful answers, clear insights, and actionable strategies. While others may offer similar services, our clients stay with us because we deliver not only great results, but also a trusted partnership.

At YB Marketing, we believe an educated client is a successful client. If you’re seeking a marketing partner who can clarify your message, elevate your brand, and help you grow with confidence—you’ve found the right team.

Who we are

Kevin Dean

Owner / President

Kevin has more than 20 years of digital marketing experience. Our owner and technical leader for SEO and Advertising, he finds the best marketing solutions for your business needs.

Jacob Ross

Sales / Account Manager

Jacob has over 4 years of sales experience. He excels in customer satisfaction and is pleased to collaborate with any client. Jacob has evident care for his work production.

Kristin Sparling

Sales / Account Manager

Kristin is a successful account manager with over 7 years of experience working in sales. She is a reliable and ethical professional, who takes pride in helping businesses grow!

Sophie Mann

Sophie Mann

Account Executive

With a background in content management, strategic direction and agency life in general, Sophie knows how to turn ideas into effective communication.

Kyle Dean

Kyle Dean

Marketing Project Manager

Project coordination and support services all wrapped into one – Kyle handles many of our web development projects and social media services within our team.

Contact Kyle
Kayelyn Aggett

Kayelyn Aggett

Social Media Manager

Kayelyn brings valuable expertise to the table with over 5 years of experience in the fields of social media management and digital marketing.

Alissa Allen

Marketing Coordinator

Alissa is a master of communication and creativity, helping our clients to excel in their social media and SEO needs. Her talent for project management ensures that every task she completes comes with stellar results.

Contact Alissa

Jeff Petersen

Brand Strategy + Identity

Jeff has spent the past 30+ years crafting stories for brands that no one forgets. With a “by design thinking” process, Jeff has developed strategic solutions for brands of all sizes, products and services that translates purposefully into branded communications.

Contact Jeff