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How to Create Content for Every Stage in the Buyer’s Journey

Have you ever bought something immediately after seeing it? Perhaps you have, but this isn’t the norm. Typically, it takes a person several stages before they become a customer. This is called the sales funnel and it can include anything from looking up a product online, to subscribing to an email list, to chatting with customer service on a messaging app.

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5 Creative Ways to Enhance Your Website Using Video

Video continues to dominate in the world of content marketing. Even though it’s nothing new, marketers are finding creative ways to fit more videos into their marketing campaigns. Plus, making high quality videos is easier than ever before, allowing more brands to create interactive content that captures their audience’s attention and forms memorable connections.

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