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Social Media Manager

Social Media Manager

Social Media Manager

We are seeking a talented and creative social media manager to work with existing and new social media clients for YB!

Social Media Manager Job Responsibilities:

  • Contributes to client marketing strategies by leveraging social media to identify and acquire customers, create awareness and drive towards clients’ end goals.
  • Develops social media marketing plans and programs for assigned customers and directs promotional support.
  • Maintains online relations with customers by organizing and developing specific customer-relations programs.
  • May have some in-person meetings.
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
  • Maintains research database by identifying and assembling marketing information.
  • Provides marketing information by answering questions and requests.
  • Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
  • Completes social media marketing department operational requirements by scheduling and assigning plans, graphics, content, submissions and reporting.
  • Maintains YB-client relationships with friendly and professional communications and updates.
  • May develop YB Marketing’s own social media plans as well as testing new platforms with clients and YB in mind
  • Work with all YB team members including management to educate the team on social media topics in order to sell and gain new clients

Work Environment / Work Hours:

Yakima Branding is a fully remote workforce with extensive use of Zoom, phone and email.  Local employees are strongly encouraged to interact with each other in person for social well-being. Client interactions are based on need, budget and plan, though we encourage time-efficient communications wherever possible.

The ideal candidate resides in the Yakima Valley / Tri-Cities area.

Our normal work hours are M-F, 8AM – 5PM


Yakima Branding offers:

  • Competitive salary and work environment
  • Health benefits
  • 401k
  • Vacation, sick and personal time

Social Media Marketing Manager Qualifications/Skills:

  • Social media skills and experience for ongoing business(es)
  • Comprehensive data understanding, metrics and communications
  • Creating and maintaining client relationships
  • Working in a structured work pattern for efficiency and repeatability
  • Developing and managing “best” processes while seeking improvements
  • Self-motivated and customer-focused
  • Proficient in marketing research and statistical analysis
  • Familiar with financial planning (ROI) and strategy

Education, Experience, and Licensing Requirements:

  • Proven working experience in digital marketing in an industry where Social Media is a “requirement” for growth and visibility.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools.
  • Working knowledge of graphics tools (e.g. Canva)
  • Experience in setting up and optimizing PPC campaigns on major social media platforms.
  • Understanding of website CMS, pixel management, analytics.


We are a growing marketing agency seeking to add team members who add value, fun and knowledge in a flexible but demanding environment.

Do you think you would do well?  Contact Yakima Branding today and apply!

How Can We Help?

Contact us to discuss how we can help you on your next project.