Social Media Manager
Social Media Manager
Social Media Manager
We are seeking a talented and creative social media manager to work with existing and new social media clients for YB!
Social Media Manager Job Responsibilities:
- Contributes to client marketing strategies by leveraging social media to identify and acquire customers, create awareness and drive towards clients’ end goals.
- Develops social media marketing plans and programs for assigned customers and directs promotional support.
- Maintains online relations with customers by organizing and developing specific customer-relations programs.
- May have some in-person meetings.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Completes social media marketing department operational requirements by scheduling and assigning plans, graphics, content, submissions and reporting.
- Maintains YB-client relationships with friendly and professional communications and updates.
- May develop YB Marketing’s own social media plans as well as testing new platforms with clients and YB in mind
- Work with all YB team members including management to educate the team on social media topics in order to sell and gain new clients
Work Environment / Work Hours:
Yakima Branding is a fully remote workforce with extensive use of Zoom, phone and email. Local employees are strongly encouraged to interact with each other in person for social well-being. Client interactions are based on need, budget and plan, though we encourage time-efficient communications wherever possible.
The ideal candidate resides in the Yakima Valley / Tri-Cities area.
Our normal work hours are M-F, 8AM – 5PM
Benefits
Yakima Branding offers:
- Competitive salary and work environment
- Health benefits
- 401k
- Vacation, sick and personal time
Social Media Marketing Manager Qualifications/Skills:
- Social media skills and experience for ongoing business(es)
- Comprehensive data understanding, metrics and communications
- Creating and maintaining client relationships
- Working in a structured work pattern for efficiency and repeatability
- Developing and managing “best” processes while seeking improvements
- Self-motivated and customer-focused
- Proficient in marketing research and statistical analysis
- Familiar with financial planning (ROI) and strategy
Education, Experience, and Licensing Requirements:
- Proven working experience in digital marketing in an industry where Social Media is a “requirement” for growth and visibility.
- Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools.
- Working knowledge of graphics tools (e.g. Canva)
- Experience in setting up and optimizing PPC campaigns on major social media platforms.
- Understanding of website CMS, pixel management, analytics.
Interested?
We are a growing marketing agency seeking to add team members who add value, fun and knowledge in a flexible but demanding environment.
Do you think you would do well? Contact Yakima Branding today and apply!