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Customer satisfaction surveys are more popular among big box retailers, but there’s no reason why smaller businesses can’t use them. They are a great way to collect valuable data on the people who keep your business alive. The feedback also sheds light on areas where you’re falling short, such as delivery options or product selection.

Can’t decide between an in-house marketer or an advertising agency? We’re here to help you decide! Take a look at 10 key business factors when comparing in-house against outsourced marketing agencies.

Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online. 

Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company.

There is no set timeline for when websites should be updated. In general, experts recommend a redesign or revamp every two to four years to keep up with the latest changes in technology. But this doesn’t mean your website doesn’t need attention in between this time. The fact is that your website is a living, breathing entity that requires regular attention to stay relevant and up to date.

Video continues to dominate in the world of content marketing. Even though it’s nothing new, marketers are finding creative ways to fit more videos into their marketing campaigns. Plus, making high quality videos is easier than ever before, allowing more brands to create interactive content that captures their audience’s attention and forms memorable connections.

As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress that landing pages are vitally important to lead conversion.

Let’s learn more about what a portfolio site is and how to create one for your freelance business.