Insights & Resources

Marketing Insights

Digital marketing tips, SEO guides, social media strategies, and business growth advice from our team.

Browse by topic

Showing all 50 articles

Why an SEO Score Is Not the Same Thing as an SEO Strategy
SEO

Why an SEO Score Is Not the Same Thing as an SEO Strategy

A high SEO audit score does not mean a site is performing well. Learn how we prioritize indexing, search opportunities, content, and business impact.

5 min read
Read Article
Why We Started Building Our Own Marketing Tools at YB
Strategy

Why We Started Building Our Own Marketing Tools at YB

We did not need another marketing dashboard. We needed better ways to connect client data, priorities, and workflows into useful decisions.

4 min read
Read Article
What Makes a Good Local Service Page? Examples From Washington Businesses
SEO

What Makes a Good Local Service Page? Examples From Washington Businesses

Learn how Washington businesses can create useful local service pages that reflect real geography, customer needs, and regional expertise.

3 min read
Read Article
Should You Rebuild Your Website? What We Evaluate Before Recommending It
Web Design

Should You Rebuild Your Website? What We Evaluate Before Recommending It

Not every older website needs replacing. Learn what we evaluate before recommending that a business invest in a full website rebuild.

4 min read
Read Article
What We Think a Business Website Needs to Do in 2026
Web Design

What We Think a Business Website Needs to Do in 2026

A modern business website needs to do more than look good. Learn how websites can support sales, search visibility, authority, and customer education.

4 min read
Read Article
How Much Should a Local Business Spend on Digital Marketing?
Strategy

How Much Should a Local Business Spend on Digital Marketing?

Marketing budgets should reflect customer value, margins, growth goals, and capacity. Learn how local businesses can think about digital marketing spend.

3 min read
Read Article
How Long Does SEO Take? What We Look for in Months 1, 3, 6, and 12
SEO

How Long Does SEO Take? What We Look for in Months 1, 3, 6, and 12

SEO does not follow a fixed timeline. Learn what we typically evaluate during months 1, 3, 6, and 12 of an SEO campaign.

4 min read
Read Article
Local SEO in Washington Is More Than Creating a Page for Every City
SEO

Local SEO in Washington Is More Than Creating a Page for Every City

Creating dozens of nearly identical city pages is not a complete local SEO strategy. Learn how Washington businesses can build more useful local content.

4 min read
Read Article
SEO vs. Google Ads for Pacific Northwest Businesses: Where Should the First Dollar Go?
Strategy

SEO vs. Google Ads for Pacific Northwest Businesses: Where Should the First Dollar Go?

Should a Pacific Northwest business invest in SEO or Google Ads first? The answer depends on lead urgency, customer value, competition, and buying behavior.

4 min read
Read Article
Zero-Click Search Is Changing Local Marketing in Washington
SEO

Zero-Click Search Is Changing Local Marketing in Washington

Customers can discover and contact businesses without visiting their websites. Learn how zero-click search is changing local marketing and measurement.

4 min read
Read Article
How Can a Pacific Northwest Business Show Up in ChatGPT and AI Search?
SEO

How Can a Pacific Northwest Business Show Up in ChatGPT and AI Search?

Learn how Pacific Northwest businesses can strengthen visibility in ChatGPT and AI search through clearer content, authority, local relevance, and third-party signals.

4 min read
Read Article
Does SEO Still Matter With AI Search? What Pacific Northwest Businesses Should Consider
SEO

Does SEO Still Matter With AI Search? What Pacific Northwest Businesses Should Consider

AI is changing how customers search, but SEO still matters. Learn how Pacific Northwest businesses can adapt their search strategy for Google and AI platforms.

5 min read
Read Article
YB Marketing Announces Strategic Acquisition of encite branding + marketing + creative
News

YB Marketing Announces Strategic Acquisition of encite branding + marketing + creative

SAN JOSE, CA, UNITED STATES, January 8, 2025 /EINPresswire.com/ — YB Marketing, a team of dedicated marketing professionals and providers of specialized services based in San Jose, California, today announced it has sign

1 min read
Read Article
Why Local Businesses Need SEO & How You Can Help Them
SEO

Why Local Businesses Need SEO & How You Can Help Them

Building a strong local presence online is only possible with a comprehensive and personalized SEO strategy. Through the integration of listing management services, customer reviews, on-page ranking signals and other fac

3 min read
Read Article
Why You Should Be Using Customer Satisfaction Surveys
Strategy

Why You Should Be Using Customer Satisfaction Surveys

Customer satisfaction surveys are more popular among big box retailers, but there’s no reason why smaller businesses can’t use them. They are a great way to collect valuable data on the people who keep your business aliv

4 min read
Read Article
So, You’re Thinking about Social Media Management?

So, You’re Thinking about Social Media Management?

I see you, the busy business owner, wearing multiple hats. You take care of the everyday tasks, you make the decisions, you are involved 24/7 and working hard! Social media is just another task on your plate. Maybe you h

3 min read
Read Article
5 Paid Search Tactics to Help You Generate Leads
Google Ads

5 Paid Search Tactics to Help You Generate Leads

Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get regularly. It’s the classic catch-22; you have a million

11 min read
Read Article
In-House Marketing vs Agency Marketing
Strategy

In-House Marketing vs Agency Marketing

Can’t decide between an in-house marketer or an advertising agency? We’re here to help you decide! Take a look at 10 key business factors when comparing in-house against outsourced marketing agencies.

12 min read
Read Article
Everything Businesses Need to Know About SEO
SEO

Everything Businesses Need to Know About SEO

Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online.

8 min read
Read Article
An Introvert’s Guide to Using Social Media

An Introvert’s Guide to Using Social Media

As a business owner or business professional, social media is a demanding place. You must put yourself out there, create content and stick to a predictable schedule. This can feel like a full-time job within itself!

6 min read
Read Article
Digital Marketing is An Investment, Not An Expense
Strategy

Digital Marketing is An Investment, Not An Expense

Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another comp

11 min read
Read Article
How to Create Content for Every Stage in the Buyer’s Journey
Content

How to Create Content for Every Stage in the Buyer’s Journey

Have you ever bought something immediately after seeing it? Perhaps you have, but this isn’t the norm. Typically, it takes a person several stages before they become a customer. This is called the sales funnel and it can

4 min read
Read Article
How Often Should You Run Content Audits and Update Your Site?
Web Design

How Often Should You Run Content Audits and Update Your Site?

There is no set timeline for when websites should be updated. In general, experts recommend a redesign or revamp every two to four years to keep up with the latest changes in technology. But this doesn’t mean your websit

4 min read
Read Article
5 Creative Ways to Enhance Your Website Using Video
Web Design

5 Creative Ways to Enhance Your Website Using Video

Video continues to dominate in the world of content marketing. Even though it’s nothing new, marketers are finding creative ways to fit more videos into their marketing campaigns. Plus, making high quality videos is easi

4 min read
Read Article
We were able to help this restaurant’s pay-per-click (PPC) campaign improve immensely!
Google Ads

We were able to help this restaurant’s pay-per-click (PPC) campaign improve immensely!

Case Study

1 min read
Read Article
What is a Landing Page & Why is it Important?
Web Design

What is a Landing Page & Why is it Important?

As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how land

4 min read
Read Article
How to Create a Portfolio Website for Your Small Business
Web Design

How to Create a Portfolio Website for Your Small Business

Let’s learn more about what a portfolio site is and how to create one for your freelance business.

4 min read
Read Article
Which Social Media Platform Should You Focus On?

Which Social Media Platform Should You Focus On?

Focusing on the one or two social media platforms that align most with your business will not only help you attract your target audience but will be more authentic for your brand.

3 min read
Read Article
Common Social Media Mistakes Every Business Should Avoid

Common Social Media Mistakes Every Business Should Avoid

Today’s consumers use social media throughout the buying journey..

2 min read
Read Article
Grow Your Social Media vs. Managing It | Social Media Best Practices

Grow Your Social Media vs. Managing It | Social Media Best Practices

What does each mean and where do they fit in your marketing strategy?

4 min read
Read Article
Types of Facebook Ads
Google Ads

Types of Facebook Ads

There isn’t a one size fits all approach to Facebook ads.

2 min read
Read Article
5 Major Myths about Social Media

5 Major Myths about Social Media

Depending on your industry, and we will dig further into this in our next blog- there are specific platforms that will align better with your product or service…

4 min read
Read Article
Know What You Should Consider When Installing a Concrete Patio
General

Know What You Should Consider When Installing a Concrete Patio

A well-designed patio is an aesthetically pleasing space for relaxation and entertainment…

2 min read
Read Article
The Thermal Press Difference
General

The Thermal Press Difference

Thermal Press is a leader in the plastic assembly industry. In fact, we defined the industry over 40 years ago…

3 min read
Read Article
How To Select The Best Business Entity As A Franchisee
Strategy

How To Select The Best Business Entity As A Franchisee

A person interested in starting a franchise business would be wise to research the legal options for formalizing their business entity.

2 min read
Read Article
Why Should You Send Your Child to Camp Mowglis? Give Them a Chance to Unplug
General

Why Should You Send Your Child to Camp Mowglis? Give Them a Chance to Unplug

Why should you send your child to Camp Mowglis? Give them a chance to unplug!

3 min read
Read Article
5 Signs Your Car May Need Transmission Repair
General

5 Signs Your Car May Need Transmission Repair

Your transmission is an essential vehicle component, transferring power from the engine to the wheels to get you where you’re going.

2 min read
Read Article
What to Look for in a Moving Company
General

What to Look for in a Moving Company

You have many options for moving services, but finding a reputable, affordable moving company that won’t take you for a ride can be tricky.

3 min read
Read Article
Effects of Rain on Asphalt
General

Effects of Rain on Asphalt

How’s the current deluge of rain impacting your parking lot? Water is one of asphalt’s worst enemies.

3 min read
Read Article
Five Social Media Post Ideas, For When You’re in a Rut

Five Social Media Post Ideas, For When You’re in a Rut

Creating a high quality social media post that your followers want to engage with is a lot more difficult than it might seem.

2 min read
Read Article
What is a Hashtag?

What is a Hashtag?

You may be familiar with #hashtags, they are commonly used on social media to help announce target words and grab users’ attention.

3 min read
Read Article
6 Ways to Increase your Social Media Followers

6 Ways to Increase your Social Media Followers

Having a social media plan is one thing, but do you ever feel like you’re just speaking to the same people each time you post?

3 min read
Read Article
7 Ways to Convert Social Media Followers into Paying Customers

7 Ways to Convert Social Media Followers into Paying Customers

Social media is an excellent marketing tool that can help you gain visibility, build brand awareness and evolve into an industry leader.

5 min read
Read Article
The Evolution of Social Media

The Evolution of Social Media

You wake up in the morning, yawn and stretch, grab your phone to turn off your alarm, and check your social media notifications. You’re not alone.

5 min read
Read Article
PCBA – Design for Manufacturability
General

PCBA – Design for Manufacturability

Whenever you bring a new product to market, there are many considerations and iterations required to find the optimal design.

3 min read
Read Article
Selecting a Commercial Landscape Maintenance Company?
General

Selecting a Commercial Landscape Maintenance Company?

Often, landscaping services can seem like they are all the same…

3 min read
Read Article
What Drives Consumer Spending?
Strategy

What Drives Consumer Spending?

Imagine if you could tap into the consciousness of consumers and understand exactly what makes them buy?

2 min read
Read Article
Resolving Employee Disputes Before You are Sued
Strategy

Resolving Employee Disputes Before You are Sued

Preventing employee lawsuits and other legal claims is more challenging than you might think for a business…

3 min read
Read Article
Why Choose Gasoline Box Trucks vs. Diesel?
General

Why Choose Gasoline Box Trucks vs. Diesel?

Commercial businesses and their drivers are going wild for Diamond Mitsubishi Fuso’s new gasoline-powered box trucks…

2 min read
Read Article
3 Ways To Close More Internet Leads
Strategy

3 Ways To Close More Internet Leads

If you’re struggling to convert your website’s visitors into leads, check out these three tips…

1 min read
Read Article