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There isn’t a one size fits all approach to Facebook ads.

When it comes to Facebook, there are many ways to promote your business. Facebook is the most widely used social platform out there. Most businesses utilize Facebook ads to promote their business, increase traffic to their site and spread brand awareness. There isn’t a one size fits all approach to Facebook ads. Here, I will break down the differences in Facebook ads to help you understand which approach might be best for your products/services.

1 – Video ads
Video ads are a great way to capture your audience for a longer period, which will help boost you on the algorithm. Creating an entertaining, informative, and professional video is a great way to add life to your products/services by allowing motion, sound, and personal touches to allow your viewers to better understand your business. High quality videos are the best way to attract viewers. Make sure your lighting is bright enough, sound quality is consistent, and movement is smooth to keep your viewers interested.

2 – Photo ads
Photos are a must! By using photos in your ads, you are showing your products/services in a visual way that allows you to demonstrate why your consumers need your business! Before and after pictures, headshots, new listings, and new products are a great way to represent your work! Again, you must have professional looking images, so make sure the lighting, angle and camera quality is good.

3 – Event ads
Have an event you want to promote? These can include open houses, grand openings, pop ups and special events. These kinds of ads are great to inform your followers, (and boost to your community) spread awareness of your event and gather a head count so you know who to expect (and add to your email submission forms!).

It’s important to keep in mind that your ads should be boosted, edited, and look professional to gain the most traction. If you have any questions about Facebook ads or which posts you should be boosting, reach out to one of our social media certified staff members, today!