A Local Refrigeration Services Provider Had the Technicians. Search Visibility Hadn't Caught Up.
Nov 2023 vs. Jun 2026 snapshot
An industrial and commercial refrigeration contractor in Central Washington — serving restaurants, grocery, agriculture, and cold-storage clients — had almost no organic search presence when the engagement began.
In a specialized B2B category with high-value contracts and long sales cycles, the business needed visibility for technical, service, and emergency-repair searches across an entire regional service area — not just its home city.
Over roughly two and a half years, we built a long-horizon SEO program with service, equipment, and location pages across dozens of markets. Page-one keyword rankings grew 2,900%, organic traffic doubled within seven months of the traffic program launch, and top-three rankings rose 57% in the past year alone.
The Challenge
The business had strong technical capability and long-standing client relationships, but organic search was effectively absent outside branded queries. High-value commercial and industrial work was difficult to fill consistently without leaning on referrals and expensive demand-generation channels.
The client needed to show up across a wide regional footprint — for walk-in cooler repair, ammonia refrigeration service, emergency breakdowns, and equipment-specific searches in market after market.
The Strategy
Our team built a long-horizon SEO program designed for a technical, multi-market service business:
Rapid keyword footprint expansion
service, equipment, and location-specific pages across dozens of regional markets and refrigeration categories.
Local + regional authority building
Google Business Profile presence and citations across every service area to compete in map-pack results, not just organic listings.
Continuous monitoring & iteration
monthly tracking of keyword position and traffic to identify which service lines and markets were converting, and reallocate content investment accordingly.
Keyword Rankings
Page-one keyword rankings grew 2,900% since tracking began — one of the steepest ranking growth curves in our portfolio. Top-three rankings, which only became a meaningful category in 2025, have continued to grow 57% over the past year even as the overall keyword footprint matured.
Organic Traffic Growth
Traffic tracking began in mid-2025. In just seven months, organic traffic doubled — with a peak six-month stretch reaching 135% growth before settling into a strong, sustained baseline nearly 2× the starting point.
Why It Matters
For a technical B2B service business with a large regional footprint, a 2,900% increase in page-one visibility means the business now competes for demand across an entire multi-market territory instead of a single home base.
Combined with organic traffic doubling in under a year, this shift builds a compounding, owned pipeline of qualified commercial and industrial discovery — the searches that precede high-value service contracts.
Need local SEO across a multi-market service territory? YB Marketing builds long-horizon programs for technical contractors — service pages, regional authority, and rank tracking included.