Local SEO

Get found by customers in your service area

When someone searches for an electrician, plumber, or roofing company nearby, you want your business to be one of the options they see. We help service businesses improve their visibility on Google Maps and in local search results.

Get in Touch 509-901-9735
Client Reviews

What clients say about our SEO work

5.0on Google

"Great company to work with. I've completed two big projects and the business has been leaping up the Google results page with organic searches."

AD
Apex Dentures
Google

"Yakima Branding designed my website, hosts it and maintains the SEO. They are good at targeting the right clients for my business."

LO
Law Office
Google

"Yakima Branding is an excellent choice for all of your SEO, marketing, branding, logos, websites and more. I have had the pleasure of working with Jacob Ross at Yakima Branding. He is extremely knowledgeable and easy to work with to tailor your marketing needs whether you're geo-farming or using SEO, Jacob is wonderful to work with. I highly recommend Yakima Branding and Jacob Ross!"

JD
Josh DeBoer
Google

"Great company to work with. I've completed two big projects and the business has been leaping up the Google results page with organic searches."

AD
Apex Dentures
Google

"Yakima Branding designed my website, hosts it and maintains the SEO. They are good at targeting the right clients for my business."

LO
Law Office
Google

"Yakima Branding is an excellent choice for all of your SEO, marketing, branding, logos, websites and more. I have had the pleasure of working with Jacob Ross at Yakima Branding. He is extremely knowledgeable and easy to work with to tailor your marketing needs whether you're geo-farming or using SEO, Jacob is wonderful to work with. I highly recommend Yakima Branding and Jacob Ross!"

JD
Josh DeBoer
Google

Read all reviews →

Let's talk about your local SEO

Tell us about your business and we'll talk through where we'd start.

We respond by the next business day. Your information is never shared.

Local SEO

What is local SEO?

Local SEO helps your business appear when people search for services in a particular city or area. That includes Google Maps, your Google Business Profile, and the regular search results for the services you offer.

A big part of the work is making sure Google has accurate information about your business. But that isn't enough on its own. Your website also needs useful pages about your services, clear information about where you work, and a consistent presence across other websites and directories.

Your location will always influence where you appear on Google Maps. We focus on the other factors you can improve, from your business profile to the content on your website.

Results

Helping an electrical contractor reach more customers through search

A residential and commercial electrical contractor serving the Greater Bay Area had an established business and a solid reputation. Most of its new work, however, came through paid advertising and subcontractor referrals. The website wasn't bringing in much traffic from people searching for electrical services.

We expanded the site's service and location content, improved the company's Google Business Profile and directory listings, and monitored rankings and leads as the campaign progressed.

Read the Full Case Study
+112%organic search traffic year over year
+204%keywords ranking on page one
+366%search impressions at peak
What's Included

Our local SEO services

Google Business Profile optimization

We review your categories, services, business details, photos, and other profile information to make sure customers can find accurate, useful information about your company.

Service page development

Customers search for specific services, not just broad business categories. We create and improve pages around the work you want to attract, whether that's electrical panel upgrades, EV charger installation, or another service.

Location pages

If you serve several cities or communities, your website should make that clear. We develop location pages that reflect the services you provide in each area, rather than repeating the same copy with a different city name.

Business listings

We review your information across relevant directories, including Yelp, Bing, Apple Maps, and industry specific websites. Inconsistent contact details can confuse customers and search engines alike.

Review strategy

Customer reviews help people decide whom to contact. We can help you establish a straightforward process for requesting genuine reviews and responding to customer feedback.

Rankings and lead reporting

We monitor local search visibility and report on the calls, form submissions, and other leads your website generates, using the tracking available for your business.

How It Works

How we work

  1. 1

    Review your current visibility

    We look at where your business appears in local results, how your Google Business Profile is set up, and how your website compares with local competitors.

  2. 2

    Address the basics

    We correct business information, improve your profile, and resolve listing issues that may be affecting visibility.

  3. 3

    Improve your website

    We prioritize the service and location pages most relevant to your business goals.

  4. 4

    Strengthen your local presence

    We continue working on reviews, relevant listings, and opportunities for local mentions and links.

  5. 5

    Measure results

    Each month, we review rankings and available lead data to decide where to focus next.

From Insights

Related Articles

Guides and results that go deeper on this service.

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What Makes a Good Local Service Page? Examples From Washington Businesses

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FAQ

Frequently Asked Questions

Traditional SEO helps a website appear for relevant searches more broadly. Local SEO focuses on people searching in a specific geographic area, including Google Maps and searches with local intent.
A Google Business Profile generally requires a legitimate business location that meets Google's eligibility rules. If you visit customers rather than serving them at your address, you may be able to hide the address and list your service area instead.
Distance is an important factor in Google's local map results. You may have a harder time appearing on the map in areas farther from your business location. Well developed location pages can still help your website appear in the regular search results for those areas.
It depends on your current website, competition, and service area. Some profile and listing improvements may have an effect within weeks, while new service and location pages often take several months to gain traction.
Yes. We can help you build a process for asking customers to leave honest reviews and responding to the feedback you receive. We don't purchase or fabricate reviews.
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Book a Meeting or Send Us a Message

Grab a 30 minute intro call, or send a note and we'll get back to you.

An introduction meeting to learn more about your business, your goals, and how we can help you grow. No commitment required.

Choose who you'd like to meet with

Jacob Ross Jacob Ross Schedule Call Meet Jacob
Kevin Dean Kevin Dean Schedule Call Meet Kevin
Sophie Mann Sophie Mann Schedule Call Meet Sophie

Send Us a Message

We respond by the next business day. Your information is never shared.

Local SEO

Ready to show up in more local searches?

Tell us about your business and the areas you serve. We'll talk through where you stand and what we'd focus on first.

Schedule a Meeting 509-901-9735