Website Migration SEO

Protect your search traffic when you launch a new website

A new website should be an improvement, not a reason to lose the search visibility you've already built. We help businesses plan redesigns, domain changes, and platform moves with SEO in mind from the beginning.

Get in Touch 509-901-9735
Client Reviews

What clients say about our SEO work

5.0on Google

"Great company to work with. I've completed two big projects and the business has been leaping up the Google results page with organic searches."

AD
Apex Dentures
Google

"Yakima Branding designed my website, hosts it and maintains the SEO. They are good at targeting the right clients for my business."

LO
Law Office
Google

"Yakima Branding is an excellent choice for all of your SEO, marketing, branding, logos, websites and more. I have had the pleasure of working with Jacob Ross at Yakima Branding. He is extremely knowledgeable and easy to work with to tailor your marketing needs whether you're geo-farming or using SEO, Jacob is wonderful to work with. I highly recommend Yakima Branding and Jacob Ross!"

JD
Josh DeBoer
Google

"Great company to work with. I've completed two big projects and the business has been leaping up the Google results page with organic searches."

AD
Apex Dentures
Google

"Yakima Branding designed my website, hosts it and maintains the SEO. They are good at targeting the right clients for my business."

LO
Law Office
Google

"Yakima Branding is an excellent choice for all of your SEO, marketing, branding, logos, websites and more. I have had the pleasure of working with Jacob Ross at Yakima Branding. He is extremely knowledgeable and easy to work with to tailor your marketing needs whether you're geo-farming or using SEO, Jacob is wonderful to work with. I highly recommend Yakima Branding and Jacob Ross!"

JD
Josh DeBoer
Google

Read all reviews →

Let's talk about your website migration

Tell us about your business and we'll talk through where we'd start.

We respond by the next business day. Your information is never shared.

Website Migration SEO

What is a website migration?

A website migration is a significant change to your site that can affect how search engines find and index its pages. It might involve changing domains, moving to a different platform, reorganizing URLs, or combining multiple websites.

These projects involve more than transferring content. Existing pages may already rank for valuable searches or have links from other websites. When those pages are removed or renamed without a proper plan, search engines and visitors can end up at missing or unrelated URLs.

We help map out those changes before launch and monitor the site afterward, so problems can be identified and addressed quickly.

When You Need This

Common reasons for a migration

Website redesigns

Especially when the redesign changes URLs, navigation, or page structure.

Platform changes

Moving between WordPress, Wix, Squarespace, or another website platform.

Domain changes

Updating your website address as part of a rebrand or business change.

Website consolidations

Combining separate brands, locations, or websites into one.

Major URL or protocol changes

Reorganizing large sections of a website or correcting HTTP/HTTPS and www configurations.

How It Works

How we work

  1. 1

    Review the existing website

    We gather the current URLs and use available analytics, Search Console data, and backlink information to identify important pages.

  2. 2

    Plan the new URL structure

    We match old pages to relevant destinations on the new site and document the redirects needed for launch.

  3. 3

    Check the new site before launch

    We review staging pages for missing content, broken links, metadata issues, indexing restrictions, and other potential problems.

  4. 4

    Support the launch

    We check redirects, submit the appropriate sitemap, and handle applicable Search Console steps for a domain move.

  5. 5

    Monitor the transition

    We watch indexing, traffic, rankings, and errors after launch, investigate unexpected changes, and make adjustments where needed.

  6. 6

    Update important external links

    We identify business profiles, directory listings, and other important references that should point to the new site.

From Insights

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FAQ

Frequently Asked Questions

Not necessarily. Some movement is possible after a major change, but a well planned migration can reduce avoidable problems. The amount of disruption depends on what changes and how the transition is handled.
Google generally recommends keeping redirects for at least a year after a site move. Where practical, keeping redirects longer can continue to help people using old links, especially if you still own the previous domain.
Ideally, before the new website's page structure and URLs are finalized. It's easier to plan around existing search performance than to investigate lost traffic after launch.
Yes. We can prepare the URL mapping, redirect requirements, and SEO launch checklist for your developer, or coordinate more of the implementation when we're involved in the website project.
We can review what changed, compare old and new URLs, check indexing and redirects, and look for the likely causes. Some problems can be corrected, although recovery time and results will vary.
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An introduction meeting to learn more about your business, your goals, and how we can help you grow. No commitment required.

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We respond by the next business day. Your information is never shared.

Website Migration SEO

Redesigning or moving your website?

Bring us into the planning process early. We'll help identify the pages and search visibility that need to be protected during the move.

Schedule a Meeting 509-901-9735