An Environmental Engineering Firm Knew Its Content Mattered. It Just Never Got Written.
Our client, a California environmental engineering firm, had planned to start a content marketing program in house but never got it off the ground.
Their analytical and pollution remediation services are needed around the world, but their website had too little content and not enough focus.
A redesigned website and a steady flow of expert content grew traffic 57% and search visibility 93% in one year.
The Challenge
We met them early and tried to guide their own content creation, but they soon realized the website needed a revamp to really show the work they do for clients.
In those early conversations they also saw that we could help create quality content that works for search engines, social media and even printed marketing materials.
The Approach
We redesigned the website to showcase their expertise, with strong images, deep navigation so visitors can find information quickly, and SEO so the content gets found.
We organized the business around specific industries and target clients. Then we worked with management to plan and write blog content that backed up their service pages with real examples of their work and the problems they solve.
The Results
Because the old site was so weak, it took Google a little while to recognize the new site and rank it for the keywords we wanted. Within a few months, adding a couple of new blog posts or pages each month, the investment started paying off.
Traffic grew 57% and search visibility 93% in one year, and the results opened management's eyes to promoting new services with new content.
Know your expertise should be online but never find time to write it? YB Marketing plans and writes content that gets found.